What Charket.ai Actually Does
Charket.ai connects social platforms (WeChat, WhatsApp, LINE, SMS) to Salesforce Customer 360, enabling unified customer data, automated marketing campaigns, and AI-driven social selling. For example, Charket.ai syncs WeChat interactions with Salesforce CRM in real-time, eliminating third-party delays.
Key Features
- Direct Salesforce Integration: No middlemen—data flows directly between Salesforce and social platforms.
- AI-Powered Marketing: Charket Copilot analyzes user behavior to optimize content, lead nurturing, and campaign performance.
- Multi-Platform Support: Integrates WhatsApp, WeChat, WeCom, LINE, SMS, and Email into Salesforce.
- Custom Chatbots: Build skills via drag-and-drop or code to automate customer interactions.
- Live Chat & Surveys: Engage customers via WeChat Live Chat and collect feedback through surveys.
3 Things Businesses Discovered
- “WeChat data syncs instantly with Salesforce—no third-party delays.”
- “Custom chatbots require building ‘skills’ via drag-and-drop or code.”
- “SMS license fee ($12k/year) is separate from messaging costs.”
Pricing Breakdown
| Plan | Cost | Included Features | Additional Fees |
|---|---|---|---|
| Base | $4,000/year | 5 licenses, core integrations | WhatsApp/WeCom messaging fees, SMS license ($12k/year) |
| Professional Services | $200/hour | Implementation, training | N/A |
Customer Success Stories
- “Reduced customer response time by 80% via WeChat Live Chat” – Naked Group.
- “Sales teams now close deals via WeCom without leaving Salesforce” – Anantara Vacation Club.
Charket.ai Alternatives
| Tool | Best For | Key Features | Pricing |
|---|---|---|---|
| HubSpot Social Engagement | Small businesses | Social listening, multi-platform posting, analytics | Free (basic), $45+/mo (pro) |
| Hootsuite | Multi-platform management | Scheduling, analytics, team collaboration | $29.99+/mo |
| Sprout Social | Enterprise social CRM | Advanced analytics, CRM integration, AI insights | $249+/mo |
| Twilio + Salesforce | Cheaper SMS integration | Custom SMS workflows, Salesforce API | Pay-as-you-go |
When To Use Charket.ai
- Good For: Businesses needing real-time social CRM integration and AI-driven marketing in China/Asia.
- Avoid When: You only use generic email marketing tools or require non-China social networks.
DIY Hacks
- “Use Process Builder to auto-tag WeChat leads based on behavior.”
- “Combine with InCountry for GDPR-compliant data storage.”
- “Build custom chatbot skills using Charket’s drag-and-drop library.”
Setup Reality Check
| Easy Part | “Install via Salesforce AppExchange in minutes.” |
| Annoying Part | “WeCom/Tencent fees apply for China-specific features.” |
Data Security & Performance
- “WeChat data stored directly in Salesforce—no third-party servers.”
- “1-second average response time between WeChat and Salesforce.”
- “GDPR-compliant with Salesforce’s native security.”
FAQs Simplified
- If you need more than 5 licenses, you can contact the sales team to customize your plan.
- Additional fees may apply for WhatsApp/WeCom messaging, and SMS providers charge separately for services.
- No advanced coding skills are required; you can use Charket.ai’s drag-and-drop tools to build most use cases with basic skills.
